ESTABLISHED IN CAPE TOWN IN 2007
We are a husband and wife team based in Cape Town, South Africa. We love working together and making things together makes them better. Alex started the brand in 2007, and after working together successfully on our menswear range METRO= HANDMADE, which we started in 2015, we decided join forces completely in 2020 and collaborate on ALEXANDRA HÖJER as well.
Living our work together is such a large and rewarding part of our lives.
ALEXANDRA HÖJER & BARRY ARMITAGE
We have a passion for well-cut, simple, wearable, feminine garments made from beautiful natural fabrics.
We make less, not more, creating a small number of products to the highest standard we possibly can. Everything is tried and tested, and if we won’t wear it, it won’t make it into the collection.
Ours is an intimate hands-on process: patterns are mindfully crafted, fabrics are pre-shrunk or over-dyed in small lots, and many garments finished by the team in our studio. We work with small producers and manufactures in South Africa, as well as independent seamstresses in Cape Town who work from home. Our garments are made for wearing everyday and to last for years to come while respecting and supporting our South African clothing industry and the people we work with.